A business is as good as its reputation. That was true before the rise of the internet, but it might be even truer now. After all, in the past, a company could control how they wanted to be seen easily: TV ads, radio spots, newspaper ads and more - the business could set those. Now, if someone has a negative experience with your business, it can be seen by thousands in a matter of seconds. Online reputation management is one of the most important services that our business offers. We can make sure that your company is seen how you want it to be seen.
Often, we’re asked: “what do you mean when you say you’ll ‘manage my online reputation?” It means that we can help to minimize the reach of or even eliminate articles or comments about your business that you don’t want on the internet. It means that we’ll keep intimate, private information about your business that you don’t want to get out from getting out. Or, if it’s already out, we can neutralize it so that it can’t hurt your company or it just disappears.
Beyond that, we know that hostile advertising is a problem for many of our clients. We can counteract that so that it doesn’t reach your potential customers. So many businesses have information that’s misleading, inaccurate, or just false floating out there on the internet, where it can do real damage to them. We can help you to control it so that you don’t have to worry about it anymore. This is dealt with through a customized, individualized strategy for your company. We help you to develop a custom strategy that maintains your online reputation while keeping your brand how you want it.
Before we set about improving and maintaining your online reputation, we make sure that our clients understand any communication with us is treated with the utmost confidentiality and respect. Only once that’s established do we begin to work on your reputation. By standing by our clients every step of the way, we’re able to make their reputation exactly what they would like it to be.
Once that’s established, the next step is to find all of the problem areas. Many companies, even the most successful ones, don’t realize how many different places there are online where negative information about their company could be posted. Business owners may not know this, but their potential customers sure do. We can find where that information is, and then we can go about making sure that it’s neutralized, erased or annihilated.
Reputation management online is an ongoing process. Someone who tells you “oh, we’ll just take care of that in a day or so” isn’t really being honest with you. Sure, there are plenty of people who say that they can improve your online reputation in just a few days or so for a small amount of money, but like anything else, you’ll get what you pay for. Our experts will give you an honest assessment of what needs to be done, how it can be done, as well as how long it will take. Then, we’ll present that information to you.
One of our favorite parts of managing a client’s online reputation is “taking out the trash.” It’s enjoyable to remove false or otherwise defamatory information about our clients from the web. It’s a tangible, great way that we can help a business to be that much more successful. If necessary, we can even bring an attorney in, as well.
Of course, improving someone’s reputation online may not seem like the kind of thing that’s easy to track. We don’t believe in any of that “just take our word for it” stuff. When you hire us to improve and maintain your reputation online, we give you monthly reports on how it’s going, as well as the process that’s been made. This information will be easily verifiable so that you can see how the content you want to be dismissed has been outranked or even deleted. We’re always available to let you know how your reputation management is progressing.
Once you get the online reputation you want, the battle is only half won. From there, it’s about maintaining that reputation, keeping it as you go forward and grow as a company. We’re available to help you monitor and keep that reputation. Should new threats to your reputation appear, we can be there to help you with those as well. A company is as strong as its reputation online. We can help you to develop and maintain one that will resonate with your customers. To start the process, message us through our site or call us at .
